In the last December 1st, at Sofitel Hotel, Phnom Penh, Cambodia, 21 leading turkish cosmetics companies conducted successfully face-to-face meeting with almost 50 Cambodian firms. This event aimed at helping Turkish firms expose to potential distributors in Cambodia as well as allowed Cambodia market to have a excellent chance to approach Turkish beauty and personal care brands and products, broadening prospective business co-operation.
This is an emerging and highly-potential market, which is also the key purpose of this meeting, according to assessment of Turkish investors. Indochina beauty cosmetics market in general and in Cambodia in particular becomes especially attracting to European enterprises, especially Turkish ones. Cambodian cosmetics products were assessed not to be much diversified and qualified. Moreover, highly-qualified cosmetics were considered luxurious and very money-consuming. Following this phenomenon, Turkish firms wished to grab this opportunity to transform this thought into good quality and competitive price of cosmetics products. In other words, good cosmetics products are no longer considered luxury, they are rather the necessity. Diversity, quality and good price are the competitive edge of Turkish beauty brands and products. It encouraged Turkish suppliers to seek local partners and distributors in Cambodia.
Impressing figures can be reffered from this event are 21 Turkish firms, almost 50 Cambodian enterprises and over 210 face-to-face talks as well as the signed contracts among parties.
Organizing B2B successfully for the first time, the president of the Turkish Cosmetics Association revealed:”We are going to invest more heavily into this market and surely return for established co-operation as well as broaden Cambodia market”.